Hair for those
Next-generation sustainable and refillable haircare. Innovative powder-to-liquid shampoo and conditioner with over 98% natural ingredients.
Your starter kit
We’ve eliminated all single-use plastic, cut CO₂ transport emissions by 80% and water usage by 90%.
We firmly believe in only using gentle, non-toxic, top-quality ingredients that are natural, vegan, and cruelty-free.
We solely use quality ingredients. Meaning there are no sulfates, parabens, silicones, and dyes in our formulas, leaving you with only the good stuff.
As easy as 1, 2, 3
Fill your bottle with warm water up to the fill line
Pour the powder from the tube in to the bottle
Shake the bottle for roughly 30 seconds
The perfect formula
We have replaced harsh sulfates like SLS with a gentle foaming agent derived from coconuts, guaranteeing a perfect wash without any irritation.
Our conditioner is packed full of this active ingredient that promotes hair health and growth.
This natural protein strengthens hair structure making it less prone to breakage, whilst enhancing volume, texture, and overall condition.
This oil hydrates and revitalises dry, fragile hair as well as tames frizz, supports scalp health, and offers UV protection.
This renowned hero oil is a cult favourite known for its ability to leave hair looking and feeling luxuriously soft and shiny.
Enriched with omega and antioxidants, this oil penetrates hair strands to provide nourishment and enhance health, giving you luscious locks.
We plan to change the haircare industry for good!
We are dedicated to delivering the best quality haircare products that not only improve the health and beauty of your hair but also positively impact the well-being of our planet.
Our formulas require 90% less water in production, emit 80% less CO₂ transport emissions, and produce 0 single-use plastic.
5/5 – Michelle
I’ve always been hesitant to try sustainable haircare but when I used Selkie I completely changed my mind! It feels exactly like my normal liquid shampoo and makes my hair feel amazing.
5/5 – Seb
The best brand
I made the switch from shampoo bars to Selkie and it’s just miles better! Not only for the hair, but makes my bathroom look far nicer and the subscription is so convenient – I absolutely love it!
4.7/5 – Alice
I’ve been using Selkie for around 10 months now and the results have been incredible! I was really struggling with a dry scalp and hair loss but I’ve seen such an improvement from using Selkie
Learn more about Selkie’s natural, vegan, cruelty-free and sustainable haircare products
Are your products cruelty-free and vegan?
Of course! All of our Selkie products are 100% vegan and cruelty-free and always will be.
Are your products suitable for all hair types?
Our carefully selected high-quality ingredients ensure that our products are safe and effective for all hair types and by storing and transporting our formulas in powder form, we are able to use fewer preservatives than liquid products. Selkie is proud to be;
- Sulfate-free – Sulfates can be particularly harmful to dry and colour treated hair. Instead, we use a gentle, coconut-derived natural surfactant that is nourishing on the hair and scalp.
- Silicone-free – Silicone can cause residue build-up and weigh down natural curls & volume.
- Paraben-free – Parabens can dry out your hair and scalp.
Our products are packed full of all the good stuff from natural oils, including argan and macadamia oil, to hydrolysed wheat protein which strengthens hair structure making it less prone to breakage.
How does the subscription work?
First, you’ll receive your starter kit that includes your two keep-for-life bottles, as well as your shampoo and conditioner powders. Based on your preferred delivery schedule, we’ll automatically send you refills of shampoo and conditioner powder straight to your door every 4, 6, or 8 weeks, so you’ll never be without your favourite haircare products.
What makes Selkie sustainable?
Selkie is committed to sustainability as we strive to completely revolutionise the haircare industry. Our innovative use of anhydrous technology has enabled us to achieve our goal of eliminating single-use plastic while reducing CO₂ transport emissions by 80% and water usage by 90%. We are proud to say that our haircare products are of the highest quality, whilst also being completely sustainable.
Why choose natural haircare products?
Your usual haircare brands and products often use harmful chemicals, such as sulfates, parabens, phthalates, silicones, and dyes. Overtime, these chemicals can cause damage and irritation to your hair and scalp. Natural ingredients are much more gentle for you, reducing the risk of breakage and other harmful damage. Selkie is dedicated to delivering the best quality, natural hair products that improve the health and beauty of your hair.