
Natural & colour-safe
Our formulas are >99% natural, so there's
no need to worry about nasty
irritation or colour degradation.
100% crap-free
Our formulas are completely free from sulfates, parabens, silicone & dyes,
leaving you with just the good stuff!
Amazing results
We're all about results, no gimmicks.
We use only the best ingredients, giving you shine, softness and volume for days.
Waterless technology
Our innovative anhydrous technology allows us to use 90% less water in production and 80% less CO2 transport emissions!
Vegan & cruelty-free
Obviously!
Zero Single-Use Plastic
Our powder refill sachets are made of fully recyclable paper and our gorgeous bottles are designed to be kept for life.
As easy as 1 2 3
Powder, water, shake
Receive your starter kit containing:
- your keep-for-life bottles
- powder shampoo & conditioner
Pour the powder into your bottles and add water from the tap to the 'fill-to line'
Give the bottles a good shake and your liquid shampoo & conditioner are ready to use!


The perfect formula
Organic surfactants derived from coconuts for optimal nourishment
Natural silicone alternative for anti-frizz properties without the side-effects
Avocado, macadamia & argan oil for amazing shine
Hydrolysed wheat protein for strength & health
Want amazing hair without environmental compromise?
Join us on our journey and help change hair care for good.
Sign up below to be the first to hear about our launch and receive 25% off!



